personal branding

Entrepreneurs: Differentiate Yourself First

An entrepreneur started an online home-based business and has “websites up the galore”. She blogs and, I assume figuratively, “is on websites from here to China.” This entrepreneur wants to know how to get clients for her business. I can only speak from personal experience and my business is very much virtual and based on [...]

Read the full article →

3 Critical Starting Points for Microbusiness Entrepreneurs

Are you starting out as an entrepreneur, and like many of us, have limited resources? Here are my 3 favorite starting points that are valuable AND free: 1. Score Big with SCORE. If you are an entrepreneur you must check out SCORE (http://score.org), which now brands itself as “Counselors to America’s Small Business”. Historically, SCORE [...]

Read the full article →

5 Personal Branding Secrets from George Carlin

The late comedian George Carlin has left an indelible mark in his profession, and a memorable if not controversial brand in the American psyche. The evolution of Carlin’s personal brand exemplifies the power of reinvention and transformation that we can apply as microbusiness entrepreneurs. These 5 Personal Branding Lessons are: Ride the Zeitgeist and Reinvent [...]

Read the full article →