Archive for the ‘online business’ tag
Entrepreneurs: Differentiate Yourself First
An entrepreneur started an online home-based business and has “websites up the galore”. She blogs and, I assume figuratively, “is on websites from here to China.” This entrepreneur wants to know how to get clients for her business.
I can only speak from personal experience and my business is very much virtual and based on intellectual property (i.e. advisory, consulting, training and mentoring). When I hear new business owners say this, especially those operating web based business, is that their challenge is actually coming from “doing way too much of what everyone else is also doing”.
Participate in Business as Usual but Differentiate Yourself First!
Yes, we need a website. We need to participate. We want to be “out there” and “be seen” whether virtually or in real life. Where online businesses are concerned, entry barriers are low and this means everyone else will do the same things because of the access and ease of modern technology.
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