Archive for the ‘connecting’ tag
Connecting with Customers: Do You Use a Blog or Newsletter?
An entrepreneur operates in a very small market (environmental consulting) and produces a virtual product (CD). There is some interest in the company’s website visitors for a newsletter.
The entrepreneur wonders which approach makes more sense when reaching customers: a blog or a newsletter?
I’ve used both newsletters and blogs in my business operations. I find that it is critical to understand your customer. This means understand not just the demographics, but the “psychology” of your customers (in competitive intelligence, we call this “psychographic profiling”).
How web savvy are your customers? Are your customers more comfortable receiving information through their inbox in the form of an email? Or do your customers go online or visit blogs when researching a purchasing decision? Read the rest of this entry »
