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	<title>Comments on: No One Cares About Your Personal Brand!</title>
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	<link>http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand</link>
	<description>Win the Mental Game of 6-Figure Home-Based Businesses</description>
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		<title>By: Jane Chin, Ph.D.</title>
		<link>http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand/comment-page-1#comment-730</link>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
		<pubDate>Mon, 02 Feb 2009 17:15:41 +0000</pubDate>
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		<description>Thank you, David! You&#039;re right - when you establish authenticity and integrity in what you do, you begin to build a personal brand by dispensing effort in the right areas: the actual doing, not buzz marketing.</description>
		<content:encoded><![CDATA[<p>Thank you, David! You&#8217;re right &#8211; when you establish authenticity and integrity in what you do, you begin to build a personal brand by dispensing effort in the right areas: the actual doing, not buzz marketing.</p>
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		<title>By: David McQueen</title>
		<link>http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand/comment-page-1#comment-727</link>
		<dc:creator>David McQueen</dc:creator>
		<pubDate>Mon, 02 Feb 2009 12:08:05 +0000</pubDate>
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		<description>True words softly spoken .
No one cares unless you are truly authentic and have integrity.
Too many personal brands have been swiftly built and damaged/destroyed without taking into consideration these two cornerstones. Madoff anyone?</description>
		<content:encoded><![CDATA[<p>True words softly spoken .<br />
No one cares unless you are truly authentic and have integrity.<br />
Too many personal brands have been swiftly built and damaged/destroyed without taking into consideration these two cornerstones. Madoff anyone?</p>
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		<title>By: Jane Chin, Ph.D.</title>
		<link>http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand/comment-page-1#comment-375</link>
		<dc:creator>Jane Chin, Ph.D.</dc:creator>
		<pubDate>Mon, 01 Dec 2008 22:23:36 +0000</pubDate>
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		<description>@&lt;a href=&quot;http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand#comment-307&quot; rel=&quot;nofollow&quot;&gt; Sarah&lt;/a&gt;:

Thank you! You said it &quot;real&quot;. Real comes from giving something &quot;real&quot; and not lots of &quot;hype&quot;.

Hype does sell, that&#039;s the truth, but it doesn&#039;t last very long. This is why those who sell by hype has to find the latest greatest hype to sell. Unfortunately this creates a vicious cycle where we become desensitized or fatigued by all the hype that we&#039;re bombarded with.

P.S. I love that you decided to stay home with your daughter, and are finding ways to create opportunities while doing what you feel is the right thing.</description>
		<content:encoded><![CDATA[<p>@<a href="http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand#comment-307" rel="nofollow"> Sarah</a>:</p>
<p>Thank you! You said it &#8220;real&#8221;. Real comes from giving something &#8220;real&#8221; and not lots of &#8220;hype&#8221;.</p>
<p>Hype does sell, that&#8217;s the truth, but it doesn&#8217;t last very long. This is why those who sell by hype has to find the latest greatest hype to sell. Unfortunately this creates a vicious cycle where we become desensitized or fatigued by all the hype that we&#8217;re bombarded with.</p>
<p>P.S. I love that you decided to stay home with your daughter, and are finding ways to create opportunities while doing what you feel is the right thing.</p>
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		<title>By: Sarah</title>
		<link>http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand/comment-page-1#comment-307</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Mon, 24 Nov 2008 19:22:49 +0000</pubDate>
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		<description></description>
		<content:encoded><![CDATA[<p>I so, so agree with what you are saying.  Image died last century.  People want to know that they a getting something real, supporting something real, sharing something real and having real relationships – even with their vendors.  Authenticity is king in marketing today, and is the reason many products are taking off and others are stuck in the 20th century.</p>
<p>PS: Your comedian is a riot – wisdom teeth and all!</p>
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		<title>By: Keli Whidden</title>
		<link>http://microbusinessmentor.com/mentoring/no-one-cares-about-your-personal-brand/comment-page-1#comment-256</link>
		<dc:creator>Keli Whidden</dc:creator>
		<pubDate>Tue, 18 Nov 2008 22:09:16 +0000</pubDate>
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		<description>As usual Jane, succinct and well said!  Hard work and commitment seem to be missing elements in the rush to be &quot;branded&quot;.</description>
		<content:encoded><![CDATA[<p>As usual Jane, succinct and well said!  Hard work and commitment seem to be missing elements in the rush to be &#8220;branded&#8221;.</p>
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